[ Cold Play ]
AI agents run your lead generation. You take the meetings.
Cold Play's agents build the list, verify every address, warm the inboxes, and run the sequences, with a person checking every send. You watch all of it on a live dashboard, and every lead stays yours.
Inboxes warm
Companies a month
Leads stay yours
What it is
Cold Play is a team of AI agents that runs cold email for you. The agents build a list of the exact companies you want to reach, set up dedicated inboxes and warm them until they land in the inbox, and run the sequences that turn cold replies into booked meetings, with a person checking every send. You get calls on your calendar and a buyer list that stays yours.
How it works
Four jobs, one system.
The list
We build a verified list of your exact buyers from public data, find the decision maker, and check every email before it goes near a send. Bad addresses never enter the system.
The infrastructure
We provision dedicated sending inboxes on their own domains, kept off your main domain to protect it, and warm them until they land in the inbox. Sending stays inside safe limits and pauses itself if bounces climb.
The sequences
We write and run the sequences, with copy QA on every send so nothing goes out broken. The system paces itself, stops on a reply, and refreshes the list as new companies appear.
The meetings
Replies get qualified and calls land on your calendar for your team to close. Every lead we build stays yours, in your accounts, for good.
The dashboard
Watch the whole operation, live.
Every engagement comes with a live dashboard. It shows what the system can physically send, where your buyers are, how many can actually be reached, every email that went out, and every reply in the sender's exact words.
Capacity
Mailbox health, sends per month, and how long the buyer pool lasts at the current pace.
Reach
Every company found, mapped by region, with the share we can actually contact.
Sent and replies
Every email that went out, who answered, and every way to reach them back.
Provenance
Where every number came from, so you never take our word for it.
Nothing sends from the dashboard. It is the window, and the system is the engine.
Targeting
Different buyers hear different pitches.
Cold Play splits your market into a matrix of buyer roles against what each one buys from you. An owner, a consulting engineer, and a service contractor do not want the same email, so every box in the matrix gets its own opening message, and the follow-ups stay shared.
Verification
Checked before it ever sends.
Every address is verified in two layers before a send. Domain checks prove an address can receive mail, and mailbox checks from the sending platform outrank them when they disagree. Addresses that fail never enter the system, and a missing email is treated as a fact about the data source, never as a dead end for the company.
Who it is for
Cold Play fits B2B companies with a clear buyer and someone ready to take the meetings.
A good fit
- You sell to other businesses with a repeatable buyer profile.
- You have a person or team to run the calls we book.
- Your buyer can be found in public data and reached by email.
Not a fit yet
- You sell to consumers rather than businesses.
- You have no one to take the meetings.
- You need results this week. Warming inboxes takes two to three weeks before the first send.
What it replaces
Less than an in-house SDR.
Before
$110k to $160k a year
In-house SDR, plus ramp and management, before a single meeting.
After
A fraction of that
Cold Play is live in weeks and sends every day, with nobody to hire, ramp, or manage.
You run it on your own inboxes, data, and sending platform. We keep our fee for the call, so you see it against your real numbers.
Verified SDR pay runs a $60,000 median base and $85,000 in on-target earnings (RepVue, 2026). The $110,000 to $160,000 figure is the fully loaded cost once you add payroll taxes, benefits, tools, and a manager's time (BLS Employer Costs for Employee Compensation, 2025).
Proof
We run this on ourselves.
Cold Play runs on us first. We run the same system for Data Jockey's own sales: dedicated warmed inboxes, a verified list, and sequenced sending built to reach up to 6,000 companies a month. The system that books your meetings is the one that books ours.
warmed sending inboxes, each on its own domain
companies a month the system is built to reach
of the leads stay yours, for good
We do not publish reply or conversion rates. They move with your offer and your market, so we would rather show you real numbers from a short pilot than a headline you cannot check.
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