AI lead generation that books meetings, with a person checking every send.
AI lead generation uses agents to do the repetitive work of outbound: building verified lists, warming inboxes, and sequencing sends. Data Jockey runs this as Cold Play, a team of AI agents that books B2B meetings on your calendar. A person checks every send before it goes, and every lead stays yours.
What does AI lead generation actually do?
Outbound has four stages, and agents are good at three of them. Cold Play builds a verified list, warms the inboxes that will send from, sequences the sending, and puts booked meetings on your calendar. The agents handle the volume and the repetition. The judgment stays human.
That last part is the part most tools skip. A person checks every send before it leaves. Automating the preparation around a decision is different from automating the decision, and outbound is a place where the difference shows up in your domain reputation.
Is AI lead generation just sending more email?
No, and sending more is usually what breaks it. Volume without verification burns the domain you send from, and a burned domain is expensive to replace. The work that matters is upstream: whether the list is real, whether the inbox is warm, and whether the message earns the reply.
The agents make that upstream work affordable at a scale a person could not sustain by hand. They do not make it safe to skip.
Who owns the leads?
You do. Every lead Cold Play generates is yours, and so is everything built to generate it. When an engagement ends, the lists, the sequences and the infrastructure stay with you and keep running.
What does AI lead generation cost?
We publish no prices. Scope varies too much between a ten-person agency and a two-hundred-person manufacturer for a rate card to be honest, so a thirty-minute discovery call is where we put real numbers on your situation.
Questions we hear
- Do you still include humans in the automations?
- Humans are extremely necessary in the loop around our automations. They are the judgment layer: we automate the prep around each decision so the person making the call has everything ready, and the decision itself still goes to a human.
- What does "you own everything" mean in practice?
- Owning means the automations built as a result of our expertise are yours to keep, be it repositories, workflows, dashboards, and everything in between.
- Is there a minimum business size you work with?
- We work with businesses of all shapes and sizes.
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